This manufacturing organization has founded by Sir William Lyons in 1922 and this brand is well known for their luxury carriages. In Coventry, the head office of Jaguar is located. This is not an independent company, in the early stages this brand was launched as a subsidiary of Jaguar Land Rover and from 2008 the Tata Motors group in India has took the whole control of this. Before stating the manufacture of the passenger cars, Jaguar had been producing motorcycle side cars in the initial periods when it’s get founded. Under the ownership of the S.S Cars this brand has started to produce passenger cars and in 1945 the name S.S Cars has changed to Jaguar. The Jaguar brand was getting popular after they manufactured and marketed the sports car models like Jaguar XK120, Jaguar XK 140 and other few in the periods of 1950s. for such long years Jaguar was suing the slogan called “Grace, Space, Pace” and they have achieved records in their sales during they were using this slogan. In 1951 and in 1953, these were the years the Jaguar model sports cars were won the championship of the Le Mans 24 Hour Race and those were real delightful moments in their long history. We can say the X models and the R models are the stylish products of Jaguar till now. Under the product of luxury Jaguar has released their Jaguar KX in 2006 and its structure has made by aluminium and it was a two door vehicle with fixed roof.